Develop a theory on a growing demand

1.	Look at customer and consumer trends (lifestyle, work style, fads, demographics) to anticipate how to interact with emerging trends.
2.	Learn from best practices, successes and failures regarding demand from businesses similar to your own.
3.	Look at profitable segments of your customers to understand small variations in their behavior and buying patterns.
4.	Take advantage of the real-time ability to monitor all digital activity on the Internet to get an ‘over the horizon’ view of emerging opportunities.